L
ast week, Jullietta Stoencheva and Tina Askanius of WP4 attended NordMedia, the biennial conference for Media and Communication scholars in the Nordic countries, this time hosted by the University of Southern Denmark in Odense.
Jullietta Stoencheva presented a forthcoming article that explores the changing discursive landscape around gender identities in the Bulgarian social media context, tracing the trajectory of the past decade’s gender-related conversations as they have developed into a contentious and highly polarised topic driving everyday extremism in the country.
Tina Askanius presented a paper in the political communication panel Perspectives on Polarisation, examining how female alternative ‘lifestyle’ influencers on Instagram, embodying or performing different variations of the tradwife figure, are driving misogyny and extremist discourse centred on female subordination, natural gender hierarchies, and a return to so-called traditional family values, alongside ideas that question the democratic rights and freedoms of women.
